How to promote a website

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The Creative : Will be innovative, imaginative and inspiring, encouraging creativity. The Comedian : A comedian archetype will use a humorous, fun, and light-hearted Tone of Voice to make the audience smile. The Leader : The Tone of Voice of a leading brand will be authoritative, direct and assertive. The Caretaker : This archetype will use a caring.

Protective, and security-oriented Tone of Voice. Choosing one of these archetypes means defining your values ​​and establishing a tone of voice accordingly. The latter becomes the rule: we must C Level Contact List respect it everywhere, it must be reflected in all customer touch points, from social media to the website and advertising campaigns. Simply put, the brand must always speak in the same way.



Only in this way will users begin to know us and recognize us from competitors. In conclusion, investing time in defining the Tone of Voice with brand archetypes is an essential step in your strategy: it will lead to more effective communication and the creation of a deeper connection with people, affirming the values ​​of the brand and distinguishing you from the competition.