Go to Market strategies is to optimize

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As you may have already noticed, these types of strategies are mostly used to launch new products, but they also serve to evaluate those you already have on the market and how you could guarantee new experiences. What should a Go to Market or GTM strategy have? The objective you will have with  the economic resources you have available and with the greatest reach for potential clients. And what should you take into account when launching new products or services? 1.

Define who your buyer persona is The basis of any current digital marketing strategy Cambodia Phone Number Data  is the customer, in fact, an extra P has been incorporated into the 4 Ps of marketing that correspond to the buyer persona . We recognize that in current markets there is too much competition, so it is an enormous challenge to be able to achieve that differentiation that will lead your product or service to success. So the more you know those people who are your potential clients, the greater opportunities you will have to personalize an offer that is as accurate as possible.




Try to create a buyer persona profile that is as human as possible: What would their name be? Its gender? What tastes do you have? In which channels do you usually look for information? Do you have children? What is your profession? 2. Define and create your product At this point you need to know more than the features that are useful for your target audience, you will also have to be clear about the benefits that will make your product even more indispensable for your customers.