How to Link Google Search Console to Google Ads

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Learn in this post how to link accounts and understand some advantages of linking Google Search Console with Google Ads. Come with me!

1 – Linking Search Console with Google Ads.
In the top right corner of the Google Ads tool, click on linked accounts and then on Search Console. The following screen will open:


But be careful, you need to check some points, which are:

The Search Console account must be verified and linked to the website
In both accounts you need to have administrative access.
With those two points checked, click Link and you’re done. Your rcs data saudi arabia Console data will appear in your Google Ads report.

2 – Using the paid vs. organic media report to analyze terms and possibilities
In the top gray bar of Google Ads, click on the “Reports” menu, and then “Predefined Reports (dimensions)”. The screen below will open:


Now, go to the “Basics” option and then “Paid and Organic”. This is the report where you will cross-reference the information on clicks initiated organically or through sponsored links.

But after all, what is the main advantage of this link? With this report in hand, you will have a holistic view of your company's positioning in Google search results.

In addition to allowing you to view the paid keywords that activated the ads, you can view the terms that received clicks and impressions organically in a single place, instead of opening different tools to track this.

3 – Identifying new keyword opportunities
To better understand this topic, let's imagine the following scenario: suppose you have a beauty salon and you notice that the keyword “beauty salon near me” has a high click-through rate in organic searches.

If this search is relevant to your company (according to your region of operation), you can add this term in order to take advantage of this existing demand, having a greater chance of increasing conversions.