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Want to learn more? We will be happy to help you! Conversational marketing a response to contemporary trends CONTENTS What is conversational marketing? How does conversational marketing work in practice? Conversational marketing support tools Strengths and threats of conversational marketing? How do modern brands use conversational marketing? Use conversational marketing to build relationships with your customers! Precise listening to the needs and expectations of customers should outline the direction of the offer's development and shape marketing messages addressed to a specific target group. Conversational marketing is one of the trends that have entered the marketing industry and caused many changes. In the past it was the brand that sent messages to the .