Douyin and Meituan can often increase

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Public data shows that since , Douyin has fully attacked local life, covering % of Chinese cities, and has more than million cooperative stores. It should be noted that according to data previously released by "Douyin Life", when the time comes to , the total transactions of the Douyin Life service platform will increase by % year-on-year, and more than million stores will gain business growth on the platform. Just from the number of stores, you can feel the impact of Douyin on local life. According to data from Haitong International Research Report, Douyin’s local life’s GTV (total transaction volume after write-off) in will be close to billion yuan. According to

Haitong International Research Report, Douyin’s total local life Malaysia Phone Number Data transaction volume will be close to one-third of Meituan’s in Surrounded by powerful enemies such as Meituan and Douyin, although Xiaohongshu plays an important role in consumers' consumption decisions with its real grass-growing notes, the consumption power of real money falls to the consumer side. On the Internet,  transactions and in-store sales through discounts and low prices. At



the same time, in terms of content and push mechanism, compared with Dianping, it is more intuitive to mark the distance to the merchant, taste rating, per capita consumption, and available discount coupons on the page to facilitate consumer choice. Xiaohongshu’s order link is relatively roundabout. And based on the characteristics of users, the motivation for using Xiaohongshu to actively search and learn about products or merchants through notes is higher than the motivation for placing orders.