This is the case for emails with a personalized video

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With Sales Navigator, you can also follow the news of your prospects, especially when they change companies or have new contacts, in order to solicit them. Personalized emailing Email marketing is a double-edged tool if used incorrectly. Knowing how to personalize it is therefore a fundamental element for a successful ABM strategy. You should not seek to produce quantity, but to create coherent campaigns .

To avoid ending up in the trash before even Phone Number Data being opened, your emails must be personalized according to the sector, the buyer journey and the persona. It is now even possible to personalize your emails through more sophisticated and completely tailor-made solutions.  This is already useful in the B2C sector, but B2B can use the same principle to attract the attention of its prospects. They will then be invited to click on a link which will offer them the video.



This is of course a response to a need previously expressed by the prospect, who will have for example given his email address to download a white paper or a customer case. In all cases, the e-mail must bring something to the recipient at that moment. Distribute your content on sectoral sites, popular blogs, web magazines It is also very important to be able to distribute your own content on the different sites, blogs and web magazines that concern your sector and that of your prospects .