In business analysis, a good example of PESTLE analysis will describe

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  Economic – these factors refer to business cycles, the potential for economic growth or recession, inflation and interest rates, labor costs, unemployment rates, the impact of new technologies and globalization on the economy, income distribution. Social – this category includes cultural norms and expectations, population health level, population growth rate, age group distribution, population attitude towards career development, health and security. Technological – factors related to technological aspects such as research and development activity, automation, rate of technological change are included here.


Legal – this category of factors includes legislative changes that may affect the labor Phone Number Data market, access to materials, available resources, taxation, the level of imports or exports. Environmental – these factors relate to global warming and the increasing need to transition to sustainable resources, pandemics and other emergencies, sourcing ethically (both nationally and internationally). In business analysis, a good example of PESTLE analysis will describe how macroeconomic factors can affect business development. Along with SWOT analysis, PESTLE is used to make informed decisions and understand what external factors should be considered when building a business plan. PESTLE analysis is a variant of PEST analysis. The PEST analysis was developed in 1967 by Aguilar as a way to scan factors in the external environment.





According to Aguilar, companies should evaluate economic, technical, political and social factors that can affect business strategy. As the business environment evolved, legal and environmental factors were added to the PEST analysis model, thus building the PESTLE model . Importance of PESTLE analysis in a company PESTLE analysis of a firm allows managers, financial consultants and marketing teams to examine specific external factors (beyond their financial resources) to make an informed decision about the products and services they deliver to customers.