we expect that either these ads

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And now to simplify it a bit. Let's assume that we don't have any "cosmic" budgets - for example we have PLN a day to spend on advertising. And now if our average basket value or even the average order value is around PLN - and we are just starting with advertising it is better to focus on two maybe three groups. Just for tests at the beginning so that we know if there is one purchase a day so that it has a chance to appear at all rather than breaking into ten groups each having PLN a day and  well in In most cases they won't sell anything all day or if they make one purchase the ROAS for that day will be for one purchase. It's

a bit of an unrealistic expectation for advertising to have a return like Asia Mobile Number List that. Especially when testing which interests suit us better depending on how Facebook classifies these people. It is rather better to choose three groups from which we want to start and let's say - two work best for us one is the worst. We turn this off and redirect this budget to other tests. So that we can do it step by step and be able to draw some conclusions from it instead of running tests at once on some



micro-budgets. This is a common mistake where customers who have really expensive products and here this example with furniture was not accidental at the beginning where a wardrobe for PLN  is included in an advertisement that has a daily budget of PLN And it is divided again into groups. And now if a group sells there is a return which I don't even want to quickly calculate so as not to make a mistake but there are just some random clicks and maybe there will be one purchase per month with such a set. And then we don't even know whether it is simply correctly assigned or what the conclusion is.