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The structure As already mentioned, the introduction (also: teaser) of your category text should be short and concise and should be placed directly at the beginning of the respective category page. If you have to scroll through pages of text, you may lose interest in purchasing. The long text is therefore placed under the product selection and serves as a replacement for purchasing advice. He explains the category, gives an overview of the selection and highlights the advantages and disadvantages of different products.
Tips for high-performance SEO category texts: Include search engine relevant keywords in meaningful places Provide users with helpful information Answer category-relevant FAQs Pay attention to language that is appropriate for the target group Use subheadings Use high-quality images that fit the topic Set backlinks (internal links) to suitable product categories or products Some keyword tools also help you choose the text length by showing the word count of well-ranking texts for the main keyword. Tip: Do not artificially lengthen the text if all the important Phone Number information is already included. It should provide information clearly and without lengthy ramblings, otherwise users may become bored and quickly leave your site. If the text becomes too long, you can work with so-called accordions (fold-out content). Neuer Call-to-Action Conclusion Category pages are usually the first pages through which interested parties come to your shop.

They represent your entire website and should therefore be attractive and structured. In order to even appear in the search engines, a good ranking is essential. For this purpose, the category page is adapted to the requirements of the search engines, i.e. SEO optimized. If you follow the tips mentioned in the text for building and optimizing category pages, the number of visitors (also: traffic) to your online shop and thus your sales should increase. Would you like to have experts create sophisticated category pages for your online shop? Advidera is happy to support you and is at your side as a competent SEO agency from Cologne. Contact us for a free initial consultation! frequently asked Questions What are category pages?
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