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Provide value again and again We are faced with ,00 advertising messages every day compared to only 00 in the 0s. 00 advertisements per day compared to 00 in the 0s The problem is that our attention span hasnt grown. Worse, according to some studies it even reduced, going from seconds to , or second less than the attention span of a goldfish So, in normal times, it is already complicated to attract and retain the attention of prospects. You can imagine that during a recession, the challenge is even greater!
So how to do it? You need to rethink your approach. You need to stop talking about Albania WhatsApp Number yourself and start talking about the issues and context of your target. Both in sales meetings and in your Marketing messages. I recorded a Podcast with Olivier Guérin on this subject, it should interest you . Lead a longterm strategy even by making the adjustments that I suggest in this article, you will not be able to make prospects reluctance disappear. More than ever, you must respect the pace of thinking of your prospects during a recession.
You have to accept that sometimes often? its not the right time to move forward. But the recession will not last and the economy will recover. Dont you think it would be interesting for you to prepare for this exit from the crisis to ride the wave as soon as it appears? This period of recession is a good opportunity to define and implement a Marketing strategy that will bear fruit in the mediumlong term. As I said earlier, companies often dont have the time to work on a strategy and invest in Marketing sporadically. This is why it doesnt work To define an effective Marketing strategy , you must take the time to work on specific points.
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