Services for automatic bid management

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Nowadays, a large number of services have appeared on the market that help you automatically maintain the desired position in the search. One of the popular ones is Marketpapa. What is the advantage here? We have already mentioned that advertising on Wildberries works in an auction format, but sellers and marketplace specialists note that the site often shows incorrect bids. Plus, you can physically miss the moment and drop down in the search results. The services will connect to the advertising account. Robots parse Wildberries and record the real rates at which products of the selected category are displayed for the necessary key queries. We need to determine where in the search results we want to stay, and the service automatically manages bids to accomplish this task, that is, it increases or decreases the bid. They also have a tool that allows you to set up a campaign for the desired keywords.

There are more and more such solutions on the market. Email List  Therefore, we recommend that you carefully check the information about the tools: how transparently the mechanics are described, whether there are reviews of use and results. I'm sure that advertising on WB is a great tool that you need to use. But I often see a situation where advertisers are limited by the capabilities of the account. Due to the specifics of the site and the lack of awareness of sellers, the budget is drained, which leads to the conclusion that advertising on Wildberries does not work. Therefore, I recommend connecting advertising management services to control bid limits, your position in search results, and the queries for which you want to appear. The marketplace does not provide such an opportunity, and this is a very important point that directly affects how much you spend and what the result will be. One of the cases is the company Optics Trade , which once again proved that success on marketplaces can be achieved with any product. The decisive role will be played by the choice of site, design of selling cards, and work with internal promotion tools. External promotion of goods on Wildberries and other marketplaces In addition to internal product promotion tools, you can use other opportunities. Advantages: Additional audience from other platforms. Warming up before purchasing - a warmer audience will switch to the marketplace, interested and aware of your advantages.

   

That is, you are not limited to the information in the product card. Testing new channels. You will evaluate their effectiveness and subsequently be able to scale the result, providing an additional flow of customers and increasing sales volumes. Flaws: There is a risk that the user will prefer the product of another seller that he comes across in recommendations or an advertising block. Marketplaces love external conversions and are ready to increase the seller’s position for this, but if there is a lot of traffic, but no sales, this can affect the pessimization of the card. Therefore, you need to carefully approach its optimization and design, as well as the offer itself. It is impossible to evaluate the effectiveness of external advertising on Wildberries, but this does not mean that these channels are not available to you. Experts have come to the conclusion that external advertising should initially be directed to a warm-up page, which is a booster. This could be a landing page where you will post additional information about the product and its unique properties. Already from this page.