In this article we will talk

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Pages The next part of our content creation journey is to create content for those that are almost ready to purchase. Remember, bottom of the funnel content first. Chances are, there are many other tools like yours already available  call them, your competitors. An easy SEO tactic is to create “vs” or “alternative” pages. There are a lot of outreach tools on the market, in fact I included a handful of my favorite here.

So let’s make sure that when someone is trying to make a purchasing decision, and comparing us to our , ReachThem, some popular competitors can include Mailshake, Outreach, and Lemlist. So we’ll want to phone number list start creating VS pages, similar to our use case pages, to target these competitors. It can look something like this: ReachThem vs Mailshake his can then link out to all of our competitor VS pages.



This subfolder structure will also allow us to easily duplicate page templates to add new competitors as they come up. Here are a few real examples in the wild: Webflow vs WordPress page Webflow’s “Webflow vs WordPress” page HubSpot vs Salesforce page HubSpot’s “HubSpot vs Salesforce” page Asana vs Trello page Asana’s “Asana vs Trello” page You’ll notice the last two examples.