Top 5 services for email newsletters

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Email marketing is still one of the most powerful tools for interacting with the audience. According to statistics, each dollar invested in this channel brings an average of $ 42 profits. But, to achieve such results, it is not enough just to send letters - you need a reliable service for email newsletters that will help to cope with a lot of technical and legal nuances.Sending emails to large client lists requires strict rules, database management, precise segmentation and process automation. Choosing the right platform is the key to success in email marketing. In this article, we will consider what criteria are important when choosing a service, compare the most popular solutions on the market and give recommendations that will help you choose the best tool for your

business.Banner1What tasks do services for email and mailingsModern email platformings help marketers solve many problems that would be difficult to shopify website design  cope with manually. Here are the main tasks that solve such services:1. Automation of shipment. Services allow you to automate the sending of emails, setting up complex chains of letters for various scripts – from welcome newsletters to reminders of abandoned baskets.2. Segmentation of the base. You can easily break subscribers in groups by interest, age or behavior to send only what every client really needs.3. A/B testing. Services for mailings offer built-in tools for testing various versions of emails. This helps to improve openingness and clickability by comparing different topics, designs or texts.4.



Analytics and reports. The services give detailed statistics - how many people opened the letter, how many clicked on the link, and how much they decided to ignore. This helps to understand what to improve in the future.5. Integration with CRM and other systems. The services are easily integrated with CRM, CMS and other tools, allowing you to collect and use customer data for personalized mailings and more flexible automation.6. Ensuring delivery. Modern platforms track the reputation of the sender, use checks for spam filters and provide recommendations for improving the delivery of emails to the main box.